Explaining why Walmart is becoming a player in the healthcare industry, Marcus Osborne, Senior Vice President Walmart Health, told Fierce Healthcare, “It’s issues of affordability. Prices for individual services are equally transparent. The patient can choose to bill insurance or not, and people without insurance can pay out-of-pocket.
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The cost of an appointment for primary care is $40 for an adult and $20 for a child. In response to consumer demand for transparency, Walmart is taking a different approach to charging patients for healthcare services. Providing Transparency with Clear, Consistent Pricing We’re recruiting physicians in all of these areas and bringing them in.” “We’re in healthcare,” he continued, “We’re not in retail healthcare. “There’s a big difference between offering healthcare services to drive more people to your store and offering healthcare services because you’re in the healthcare business,” said former President of Health and Wellness for Walmart, Sean Slovenski, during a panel hosted by the American Telemedicine Association.
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Walmart has a different goal with its healthcare supercenter concept. Those clinics are designed to draw customers into existing retail setting. However, the new Walmart Healthcare supercenters differ from Walmart Health clinics and the clinics operated by Walmart’s retail competitors Target, CVS, Walgreens, and Rite Aid.
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Retail giant Walmart (NYSE:WMT) plans to install 4,000 primary care “supercenters” in stores by 2029 that will include clinical laboratory testing services. With the majority of Americans living just a few miles from a Walmart, how might independent clinical laboratories compete?